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For Bowenwork practitioners, COVID-19 has presented unique business challenges.

“We work in an industry where ‘touch’ is part of how we deliver our services,” said Cheryl Brown of Bowenwork for Fascial Health, which serves southern Maine and New Hampshire.

Initially developed in the 1950s in Australia, Bowenwork is a dynamic system of connective tissue and muscle evidence-based therapy that addresses acute and chronic health conditions.

Noting she has a private practice, but operates collaboratively with two fellow practitioners as part of Bowenwork for Fascial Health, Brown said it has taken some time to re-frame their business model.

“I think COVID-19 caught all of us off guard, especially because we often work out of our home offices,” she said. “I feel like we have a better sense for how to proceed.”

Lisa Toole, who along with Ainslee Farrington helped form Bowenwork for Fascial Health, said each of them are utilizing comprehensive measures to ensure client safety and minimize germ transmission.

“We maintain appropriate levels of cleanliness at our offices and take daily steps to ensure client health and wellness,” she said.

Cleaning measures include frequent disinfecting of common areas, equipment/treatment tables, surfaces, door handles and light switches. In addition, each practitioner engages in frequent hand washing before/after client sessions. Fresh linens and head cradles are also provided to each client.

“Our waiting areas are clear, and clients can call from their cars to alert each of us about their arrival,” said Toole. “During session work, we wear face masks and encourage our clients to do the same to minimize added vapor droplet transmissions.”

In addition to the implementation of appropriate healthcare measures according to COVID-19 safety guidelines, Farrington said the team offers Bowenwork using remote technology.  

“Technology provides us with new ways to work with people,” she said. “We have also launched a YouTube channel and have video updates on our website.”

According to Brown, their foray into the digital realm underscores their collective belief that the general public should continue to “take care of themselves” and “not let things slide” during COVID-19.

“If you were engaged in any kind of therapeutic services before COVID-19, or thinking about them, talk with a practitioner,” she said. “Most practitioners are ready to work in this ‘new normal.’”